All the best stories start with a Bad Appel.
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LOOKS LIKE TEMPTATION WILL HAVE TO WAIT
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TEMPTATION AWAITS
In the beginning,
there was temptation.
Adam & Eve, faced with a choice: obedience or curiosity, order or chaos, good or bad.
One bite, and paradise was lost.
Or was it found?
What if Adam & Eve’s ‘bad call’, turned out to be a good call?
A defining moment when innocence met experience and humanity dared to claim the freedom to choose its own path.
Sometimes, the most extraordinary things emerge when worlds collide in the tension between contrasts, where light embraces dark, sweet balances bitter, and old gives way to new.
That mysterious alchemy that conjures depth and intrigue, transforming the ordinary into something extraordinary the stuff of legend.
Small wonder that mankind has always found the lure of the forbidden irresistible.
Bad Appel is a new apple brandy out of Normandy – ripping Calvados from its dusty heritage and rebuilding it as a vibrant, versatile weapon for modern mixology, not museum shelves.
Inspired by the legend of Adam and Eve, Bad Appel embraces the tension between good and bad, where purity gives way to temptation, and tradition collides with bold reinvention.
And the French ‘Appel’? A playful nod to the original ‘Bad Call’, to the apple we were not supposed to bite and to the unexpected turns and imperfect moments that make life interesting.
Made for modern-day mixers, shakers and mischief-makers. Bad Appel? Good Call.
Artfully crafted by our master distiller in the heart of the Pays d’Auge, Bad Appel draws on centuries of Normandy apple brandy tradition. Cider is fermented for a minimum of 10 months, double-distilled over a traditional wood fire and matured for 3 years in seasoned French oak, preserving its vibrant, crisp apple character and fresh, fruit-forward flavour.
INGREDIENTS
Just 3 ingredients in the mix: apple, water & savoir-faire.
COLOUR
Light Gold.
NOSE
FRESH, VIBRANT APPLE & LIME ZEST
Fresh green apples, lime zest, sour sweets and a hint of balsamic glaze.
PALATE
CRISP & SWEET APPLE PIE
Crisp, juicy apple with good acidity. Warming, with a subtle sweetness and notes of apple pie, fruit roll-ups and sucking sweets.
finish
SMOOTH
Bad Appel finishes on delicious lemon peel, mint and gentle peppery spice. Rounded and refreshing, leaving the perfect ‘appel’ for another sip.
BAD APPEL? GOOD CALL.
CRAFT METHOD
Artfully crafted by our master distiller in the heart of the Pays d’Auge, Bad Appel draws on centuries of Normandy apple brandy tradition. Cider is fermented for a minimum of 10 months, double-distilled over a traditional wood fire and matured for 3 years in seasoned French oak, preserving its vibrant, crisp apple character and fresh, fruit-forward flavour.
INGREDIENTS
Just 3 ingredients in the mix: apple, water & savoir-faire.
COLOUR
Light Gold.
NOSE
FRESH, VIBRANT APPLE & LIME ZEST
Fresh green apples, lime zest, sour sweets and a hint of balsamic glaze.
PALATE
CRISP & SWEET APPLE PIE
Crisp, juicy apple with good acidity. Warming, with a subtle sweetness and notes of apple pie, fruit roll-ups and sucking sweets.
finish
SMOOTH
Bad Appel finishes on delicious lemon peel, mint and gentle peppery spice. Rounded and refreshing, leaving the perfect ‘appel’ for another sip.
Adam & Eve. A smooth-talking serpent. And a bite of that ripe, juicy apple. The original ‘bad call’ – or a bold step into a brave new world of freedom?
Sometimes, a little bit of bad makes the good... even better
It’s all about the contrast. Where light meets dark. Sweet meets bitter. And tradition meets bold reinvention. It’s the magic that only happens in the mix.
And Bad Appel?
It’s a deliciously blasphemous corruption of a timeless classic, created for mixers, shakers and mischief-makers.
So go ahead. Embrace temptation. Defy convention. And, if you’re feeling... bad? Mix it.
BAD APPEL? GOOD CALL.
ODE TO THE FORBIDDEN FRUIT
Adam & Eve. A smooth-talking serpent. And a bite of that ripe, juicy apple. The original ‘bad call’ – or a bold step into a brave new world of freedom?
Sometimes, a little bit of bad makes the good... even better
It’s all about the contrast. Where light meets dark. Sweet meets bitter. And tradition meets bold reinvention. It’s the magic that only happens in the mix.
And Bad Appel?
It’s a deliciously blasphemous corruption of a timeless classic, created for mixers, shakers and mischief-makers.
So go ahead. Embrace temptation. Defy convention. And, if you’re feeling... bad? Mix it.
BAD APPEL? GOOD CALL.
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